Miss-sold PPI: the ‘Perceived Parenting Ideology’?

The issue of mis-sold Perceived Parenthood Ideology or PPI was very widespread in the western world.

It came to light aroud 2011 that groups of ‘parental influencers’ (commonly referred to as ‘they’) in both Ireland and the UK had been pushing PPI to people who had ‘no need for it’ or ‘could not benefit from it’.